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Let's talk about sponsorship

MyelomaUK's London to Paris ride is, without doubt, an epic. One of the things that attracted me to it was that it's run on closed roads with the support of a fully-equipped support team including mechanics and physios. All this comes at a fairly hefty price tag that we riders need to fund ourselves. It's bad form to use sponsorship money or donations to cover this cost. In addition, we're set a hefty minimum fundraising target of £1500 per rider, which I must say I found